adidas FTP Global Brands - Marketing Program
The Functional Trainee Program Global Brands - Marketing will demonstrate how to create products to be a desired brand on a global level as well as in key markets, in order to contribute to the brand adidas business targets. This program boosts careers by understanding the creation and the commercial element of the business.
Prompt: Sustainability falls into three main areas – business, social and environment and we ask ourselves questions like:
How can we reduce our environmental footprint?
What are the upcoming technologies to increase the participation of sport globally?
What are new business models to respond better to our consumer needs?
Objective:
What is the opportunity we can achieve? Challenge status quo through conscious decision-making
What is the problem that you want to tackle? Which consumer will you focus on? Redefine the “take, make, cycle” in the younger generations.
What are the enablers necessary to bring your idea to life?
What value will your idea bring to our brand and our company?
Directed and written - Shanta Tran
Shot and edited - Sarah Frei
Creative and music direction - Carlyn Abramo
Conceptualized and created in 24 hours